A webpage (or web page), as it's referred to, is one page. A website is made up of webpages.

Sometimes the one page sites are referred to as "mini-sites."

I like to think of them as an advertisement!

The reason I put up one page websites is to sell something.

In order to sell something my site has to satisfy some conditions.

It has to offer a solution to somebodys problem! There are any number of problems when it comes to the human condition, and, if you have a solution to the problem, you can probably sell it online.

So a relevant example would be a site that sells web software and a tuition course for that software. Website making software is one of the biggest sales catagories on the web.

That's precisely because they can be used for so many different things AND be made to reach those people who are interested in that websites offering.

What if you were a piano dealer? When you run an advertisement in the newspaper people who need tires for their car see your ad for pianos. That's a bad match.

But, when you make a website about the history of pianos...the people who type a search query into the Google box like "history of pianos" may discover you almost immediately. That's relevance. These people are NOT looking for tires. Otherwise they would have typed in "tires"!

It's a message to market match! That's what makes websites work.

To make a website page (webpage, page) you need an HTML editor. Basically this is a word processor (sort of). When you type onto the page the word "Hello" the editor software creates the necessary HTML code that computers can read on the web.

I call that the "backside". Like pictures and text on the front and the code for that on the back.

That is what an HTML editor does for you. It lets you arrange the page the way you like it,and, as you are doing that it is compiling the code on what I call the backside.

It makes it pretty darn easy.

You don't want to know everything about this code. You want to be able to write "Click here for more info" on the page and when someone sees it on the webpage and clicks on it the software code takes the clicker right to it, right away.

These wonderful things are called "links".

It may be that they (links) are the most important part of the whole HTML experience because it allows you to effortlessly place your customer in front of a message you want them to see. With just a click.

I'll bet you can imagine what to do with links, and after a few experiments with it you will be a pro.

Open an HTML editor on your computer and ask for a blank document. Type into that document something like this...

"How would you like to see something really cool?"

Leave that sit for a moment and go out on the web and find something really cool. A pretty picture will do.

When you find something you want to practice linking to, go up to the top of your browser window and copy the thing that usually starts with "http://". Copy the whole thing.

Now go back to your HTML editor and find the "link" symbol.

Then, select the words "something really cool" and click the link symbol.

Paste the url you copied into the link box and, maybe, pick "Open in new window" Then, test the link.

You've done it and now you know how to link to anything on the web and that would include affiliate product landing pages and a whole host of other opportunities.

Listen, I know that if you are just getting started, web page building can seem intimidating.

That's just because you aren't familiar with it.

That's why one of the scammier headlines you'll see would read like this "Earn $300 per day and You Don't Need a Website!"

That's just a hook. They know their market target! People who don't know how to deal with HTML editors, that's who!

Don't let that be you! You go, folks. You can do it! It even gets fun in a little while.

By Karon Thackston

Back in 2004, I read a statement that seemed rather bold. "If you follow the Handbook's data and design guidelines, we estimate your landing page conversions may rise by 40%." Hmm. Really? It sounded like one of those too-good-to-be-true things. The quote was in reference to MarketingSherpa's Landing Page Handbook. Curious, I decided to fork over the money and just see for myself if they were stretching the truth a bit.

You can read my review of the original edition here: http://www.marketingwords.com/articles/articles_review-landingpage.html

The short version? No. After following the ideas, data and design guidelines in the Handbook, the conversion rate on the site I was testing did not rise by 40%. However, it DID rise by 37% and that was close enough for me!

Now, MarketingSherpa has released an updated version of the Landing Page Handbook for 2007 that promises a lift of up to 55% in conversions. I really didn't expect to see much of a change in the content, but - once again - I was pleasantly surprised.

If you've ever bought any of MarketingSherpa's other reports, you know they are sticklers for delivering timely information in a no-fluff format. Unlike others who purposely try to reach a certain number of pages in order to impress readers, MarketingSherpa focuses on quality rather than quantity. Don't get me wrong. The report contains 273 pages of information… and every single page is useful.

New for 2007 are:

-> Page Design & Copy Instructions

-> 54 Stat & Data Charts

-> 114 Samples of Landing Pages to Copy

-> Help for Search, Email, B-to-B, Ecommerce & Lead Generation Conversions

All the rage these days revolves around blogs, and video and audio clips online. How do those affect landing page conversions? You might be surprised! You won't find editorial dribble based on one person's opinion. What you will find is solid, definitive research delivered in an easy-to-understand manner complete with commentary.

What else can you expect? Quick-reference charts that answer:

-> What are the top 5 common mistakes that hinder conversion?

-> Which element has the highest impact on landing page conversion? Design, copy or video?

-> What landing page layout is most effective?

And they'll prove the results with 114 real-life landing page samples, 54 charts and those famous eye-tracking maps that are so very enlightening for seeing firsthand how visitors view your pages.

While the 2004 Handbook was very useful, I must admit I'm truly impressed with the 2007 version. It's presented in a more logical manner that takes you progressively from one step to the next, to the next.

If you're tired of guessing, get serious about raising landing page conversions. As with all MarketingSherpa products, you'll receive an immediate refund if you aren't completely satisfied.

If you're a:

** Website designer
** Copywriter
** Graphic designer
** Marketing professional
** PPC search engine marketer
** or anyone who wants to improve conversions up to 55%

… then you need to buy this book today.

If you are an online marketer or a promoter of any kind you probably know the major importance of having a landing page also known as a lead capture page. These pages are what appears when a potential customer clicks on an ad or a search engine result link from a site like Google or Yahoo. This page will normally show content that is a logical extension of the ad or link, and that is optimized to feature specific keywords or phrases for indexing by search engines such as Google and Yahoo. There are two different variations of landing type pages, they include reference and transactional.

A reference landing page will present information that is relevant to the visitor, these will usually display content such as text, images, links or other elements such as videos. This is used as a "tease" to get the user interested in what you are selling!

A transactional landing page is developed to persuade the visitor to complete a transaction such as filling out a form with the main goal being; immediate sales.

If you are still really new to something like this, how can you figure out what works and what doesn't, or what steps you should or shouldn't be taking for your landing page? One of the coolest things I found recently was a landing page generator which will not only build the perfect landing page for you but it is almost guaranteed to bring you sales and conversions, which we all know is one of the most important aspects of any website! You can easily create a sales page, promote or sell any product, add valuable content, reviews, articles, link and much more. Plus you can do other cool things to "reel" in potential sales such as adding videos, which allows your site to be unique in both content and quality.

These generators really are an amazing feat when you think about how much time it would take a normal person to research how to make their own landing site, plus you get all kinds of tips and tricks with these generators handed to you that would pretty much be near impossible to find on your own. Even if you chose to try to find these tips, you would have to do some really hefty research, and that takes time, time that you may not be willing to waste! All in all, if you want a landing page that will work for you, rather than you having to work for it, these are an absolute godsend! Of course I have utilized these just yet but visit a few websites and forums and see what people are saying about these. They really are quick to set up, easy to configure, inexpensive to buy, and it results in sales which means profits for you. Just think you could just as well be rolling in the dough even a month from now! Check them out the next time you are looking for something like this!

If you are an online marketer you probably recognize the importance of having a landing page aka a lead capture page. These pages are what appears when a prospective customer clicks on an ad or a search engine result link. This page will normally show subject matter that is a logical annex of the ad or link, and that is optimized to possess specific keywords or phrases for indexing by search engines such as Google and Yahoo. In pay per click (PPC) promotions, the landing page will also be tailored to evaluate the effectuality of various advertisements. By supplying a parameter to the linking URL, marketers can evaluate ad effectiveness based on comparative click-through values.

There are 2 different variants of landing type pages, they include reference and transactional. A reference landing page will introduce selective information that is relevant to the visitor, these will usually show content such as text, pictures, links or other elements such as videos. A transactional landing page is formulated to persuade the visitor to complete a transaction such as filling out a form with the main goal being; immediate gross sales.

One of the major mistakes new affiliates or inexperienced affiliates make is buying junk traffic upon the truck loads and expecting it to turn over. Seriously, don't even waste your hard earned money with this crap. Do it the right way the first time and stick with it. Junk traffic is called junk for a reason; ITS JUNK!

Now in a lot of instances affiliates end up getting low conversions on their landing pages simply because they don't know how to set something like this up or you might do the same page that every single other marketer has. More often than not this is a turn off for potential customers. They want to see your site as being uniquely different. With a landing page creator you wouldn't have to worry about any of these problems because the creator itself can do amazing things with your site, and take the guesswork out of it for you. Some of the benefits of these creators include options such as; building a sales page, promoting or selling any product, adding valuable content, reviews, articles, link and much more. Plus you can do other cool things to "reel" in potential sales such as adding videos, which most definitely allows your site to be unique in both content and quality. These are the types of programs you really wouldn't mind spending money on because they could potentially make you enough money back threefold!

You could profit with things such as Click bank, Commission Junction, Amazon or any other affiliate program for that matter. Is the "home made" landing page you made yourself been able to offer any of this stuff? Doubtful! Get every and any sale you want! Your website will be the only one offering incentives, articles, links or whatever content you want! The sky is the limit! Remember to make things as unique as possible. Of course in some situations this is impossible and you might not have exact control over your landing page, but if you have control, change it. Make it interesting. Make it yours!

A lot of people use the Yellow Pages when looking for information about local businesses. That is why, one of the tried and tested small local business advertising tips is Yellow Page Advertising. Why? When a consumer references the Yellow Pages, it means he is ready to buy, will most likely call, and will buy at the place stated in the Yellow Page ad.

But a new trend is growing that cannot be ignored: local searches in the Internet. Computer savvy consumers go to the Internet to look for products and services, with a high percentage of searches on specific localities. What about Yellow Page users? Studies conducted show that frequent Yellow Page users are likely to be Internet subscribers and heavy Internet users. And part of their online activities includes purchases via the Internet that sometimes amount to $1,000. A business that disregards online activities may do well to think again.

The convenience of online searching for local products and services is gaining acceptance. However, search results are not as comprehensive as the desired information for local businesses. Many small local businesses do not have online presence. Searching for specific services in a given locale is still done by referencing the yellow pages, as proven by the 13.4 billion Yellow Page references in 2006. After referencing the Yellow Pages, some consumers then turn to the Internet to check if the company has a website.

Who doesn't want a growing customer base? You can capture both Yellow Page users and Internet subscribers and users attention. Make online and offline methods of advertising work together. Make sure consumers find you whatever their method of searching is: online or offline. Cover all your bases. Yellow Page advertising for lawyers, doctors, and other professionals in a given locale may be effective. But having online presence in databases will give that edge over competitors in the local market. It increases your visibility and chances of being found by the people who need your services.Put together search engine marketing, local search and yellow page advertising whatever your services are, e.g. marketing for personal injury lawyers, etc., will make you stand out not only in your locality, but also worldwide.

OK, so you've found a house or flat that you really like & want the landlord to think you're the best potential tenant(s) they could ever wish for. How do you go about doing that? Well, don't be surprised when you're probed for information about your credibility and stability. This "screening" process is one of the most crucial stages of your status changing from a "potential flatmate" to a flatmate.

Get organized and create a better impact!

What should you consider a good reference

It's easy to use friends and family to get good references and the person interviewing you is well aware of this. Also many landlords tend to be very sceptical of written references no matter how well done they are, unless they have a way to verify its authenticity, e.g. providing a contact number of your reference. Some landlords also resort to professional verification agencies like TenantVERIFY® or RentChecks.com. Bear in mind, you can also approach these agencies for a professionally verified reference certificate.

You can request a reference letter from your current flatmate or landlord, your friends and family, your employer or professor. Ask them also to include how and where they can be contacted to verify the contents of the reference letter. This will position you well in the eyes of your prospective landlord or flatmate.

Basic information you should not miss out on

Treat your reference check like a portfolio. Include a cover page that details information about you and include the reference letters in subsequent pages.

Remember to include the following information:

1.       Your Full Name

>  First name/Middle Initial/Last Name

2.       Contact Information

>  Phone number (mobile/residential/office); email address; postal address

3.       Age or Date of Birth

4.       Occupation

>  Profession/Practice e.g. Software Engineer

5.       Nationality

6.       Current Employer/University (if student)

> Company Name and Address/University name and address

7.       Salary or Bank Statement or other sources for proof of meeting your financial obligations

>  If you're not comfortable sharing your salary, give an indication or a range. Or, you can submit this only on request.

8.       Current Address - complete with postcode and landlord's or current flatmate's phone number

9.       Previous Address(es) if current tenancy at current address is less than 2 years

>  Information about addresses should include complete street address with post code and duration of tenancy at the address

10.   References - (1) Current & Previous Landlords/Flatmates (2) Professional Reference - Co-worker/Boss (For  students can produce proof of enrolment at university) (3) Personal references - friends/family/local acquaintances.

>  Include a reference letter. For each reference, remember to include full name, address, relation, and how they can be contacted. Preferably provide a phone number where they can be contacted. Talk to them first and let them know that you've given their names as your references.

If any information you've provided does not match the account as given by your reference, it could project you in a poor light. Remember to recheck the information you've given and also be truthful in what you say during your conversation with the interviewer.

Now, Let's continue with Part 2. We will discuss the following here: Creating tables and Using CSS boxes as webpage layout.

Here's how:

Creating tables

Tables are very useful in the presentation of data. The following are the html tags to be used to create a basic table:

Single-column table:

‹table width="400" border="1" cellspacing="2" cellpadding="4">
‹tr›‹td›row 1 data‹/td›‹/tr›
‹tr›‹td›row 2 data‹/td›‹/tr›
‹/table›

Type the above in your mywebpage.html within the body tags, save and refresh your browser. That's the table on the web. Referring to the above html codes, width refers to the width of the whole table (you may also use pixel here like "800"), border is the outside line or outline of the table, cellspacing is the space between the cells, cells are the area where the data are located, cellpadding is the space between border and cells. You may change the values of these table attributes or properties based on your preference or requirement.

Though the above table html codes are still working, http://W3C.org requires the table properties or attributes be defined in the style sheets or CSS. Using CSS, the above table properties could be presented as follows:

Within style tags in the head:

.type1 {
width: 400px;
padding: 4px;
margin: 2px;
}

.border {
border: 1px solid #000;
}

Then, within the body tags:

‹table class="type1 border"›
‹tr›‹td›row 1 data‹/td›‹/tr›
‹tr›‹td›row 2 data‹/td›‹/tr›
‹/table›

Looking at the codes, "type1" is preceded by dot (.), meaning it is a class selector. For the next type of table properties or attributes, you may label it as type2, then type3 and so on or with other names you prefer. "border" is also a class selector and "border: 1px solid #000" is the thickness (1px), border type (solid) and color (#00f) of the border. There are more discussions of CSS in "Creating CSS boxes as web page layout" and in "Using CSS in styling your web pages"

If you want to try the above, then type the codes within the style and body tags as noted, save it and refresh your browser. It must be the same as the first one.

Now, let's make a 2-column or multi-column table:

‹table width="400" border="1" cellspacing="2" cellpadding="4"›
‹tr›‹td›row 1 data 1‹/td›
‹td›row 1 data 2‹/td›‹/tr›
‹tr›‹td›row 2 data 1‹/td›
‹td›row 2 data 2‹/td›‹/tr›
‹/table›

Type the above in your mywebpage.html within the body tags, save and refresh your browser. That's the 2-column table on the web. To add a column, just insert ‹td›‹/td› after ‹/td›. 1 ‹td›‹/td› is one column, 1 ‹tr›‹/tr› is one row and 1 ‹table›‹/table› is one table.

Now, lets make a table with 1 main heading and 3 subheadings:

‹table width="400" border="1" cellspacing="2" cellpadding="4"›
‹tr›‹td colspan="3"›Main Heading‹/td›‹/tr›
‹tr›‹td›Subheading 1‹/td›
‹td›Subheading 2‹/td›
‹td›Subheading 3‹/td›‹/tr›
‹tr›‹td›row 1 data 1‹/td›
‹td›row 1 data 2‹/td›
‹td›row 1 data 3‹/td›‹/tr›
‹tr›‹td›row 2 data 1‹/td›
‹td›row 2 data 2‹/td›
‹td›row 2 data 3‹/td›‹/tr›
‹/table›

Type the above in your mywebpage.html within the body tags, save and refresh your browser. See? Yes, just use colspan to merge the columns. To merge 2 columns, use colspan="2" and for 3 columns, use colspan="3" and so on.

If you want to merge rows, use rowspan instead of colspan. See this example:

‹table width="400" border="1" cellspacing="2" cellpadding="4"›
‹tr›‹td rowspan="2"›merge row data‹/td›
‹td›row 1 data 2‹/td›‹/tr›
‹tr›‹td›row 2 data 2‹/td›‹/tr›
‹/table›

Now, type the above in your mywebpage.html within the body tags, save and refresh your browser. Now, you see that 2 rows in your first column were merged.

Try creating your own table using different values to familiarize yourself in manipulating tables.

Creating CSS boxes for web page layout

Before, tables are being used as layout of a web page. So, the header, right bars, left bars, main content areas and footer are inside of a table. This slows down the loading of the page as the browser will have to complete first the table before it will display the content. Your visitor may have already left before your page could be displayed. If you prefer to use table as your layout, you have to avoid using big tables. You better use small tables to allow the browser display your page little by little but faster.

Though table could still be used, W3C requires CSS boxes to be used for layout instead of tables due to the issue of accessibility. CSS boxes load faster than tables. These could be controlled within the style sheets that could be within the head tags or in separate CSS file. The most critical part in css boxes is the positioning. So, I'll explain to you the positioning properties of these boxes, based on my experience:

position: absolute - You have to define the x-axis and y-axis as point of reference of the corner of the box. x-axis is either left or right and y-axis is either top or bottom. You have to define also the width or the left and right margin or padding of the box. The box is not affected by the preceding or subsequent boxes. Likewise, the boxes preceding or following the boxes that are positioned as absolute are also not affected.

float: left or right - You need to fix the width. You also need to select if left or right. The box will lean on the side you selected. It will lean on the box preceding it if there is enough space for it. This is affected by the other boxes except for the absolutely positioned boxes.

no position or position: static or fixed - This follows the normal flow. This is also affected by the other boxes except for the absolutely positioned ones. You need to define the width or the left and right margin.

Now, see the illustration below that will create 5 boxes, namely: headerbox, leftbox, centerbox, rightbox and footerbox. These are liquid boxes, which automatically adjust in width when the display window size of the computer is changed:

‹style type="text/css"›
body {
text-align: center;
margin: 1px;
}
#headerbox {
width: 100%;
height: 15%;
background-color: #9cf;
border: 1px solid #00f;
padding: 0px 0px 0px 0px;
margin: 0px 0px 0px 0px;
}

#rightbox {
float: right;
width: 20%;
margin-top: 5px;
text-align: center;
background-color: #cff;
border: 1px solid #00f;
height: 100%;
}
#leftbox {
float: left;
margin-top: 5px;
width: 20%;
text-align: center;
background-color: #cff;
border: 1px solid #00f;
height: 100%;
}

#centerbox {
width: 99%;
margin-top: 5px;
text-align: center;
background-color: #cff;
border: 1px solid #00f;
height: 100%;
}

#footerbox {
width: 100%;
text-align: center;
height: 15%;
vertical-align: middle;
margin-top: 5px;
background-color: #9cf;
border: 1px solid #00f;
}

‹/style›
‹/head›
‹body›

‹div id="headerbox"›HEADERBOX content area‹/div›

‹div id="leftbox"›LEFTBOX content area‹/div›

‹div id="rightbox"›RIGHTBOX content area‹/div›

‹div id="centerbox"›CENTERBOX content area‹/div›

‹div id="footerbox"›FOOTERBOX content area‹/div›

‹/body›

First, you type the above html codes to you mywebpage.html within the head, style and body tags as noted in the above. Then, save it and refresh your browser or open the file with your browser. Are you seeing the headerbox on the top, the leftbox, rightbox and centerbox in the middle and footerbox at the bottom? Try to change the width of your browser window. See? The width of the boxes are also adjusting and that is excellent as your page will auto-adjust depending on the browser window size of your visitors! That is because I used %s in defining the width of boxes.

Now, let me explain the above codes for creating boxes as your layout.

headerbox - preceded with #, meaning it is an id selector and could be used only once per page; float: left means the box will lean on the left if fit; width: 100% means the box is 100% of the browser window and that is the reason why it is liquid; height: 15% means the box is 15% of the browser window; text-align: center is the alignment of the objects or characters inside the box; background-color: #9cf is the color of the space within the box; border: 1px solid #00f is same as discussed in Creating Tables.

rightbox - same explanations in the above except for the float: right which means the box will lean on the right and margin-top: 5px is the distance from the bottom line of the box above (headerbox).

leftbox - same explanations in the above.

centerbox - same explanations in the above except that it has no position defined, meaning it will follow the normal. It will fit itself based on the available space. This will be its 100% or full size. More than this limit will distort the box alignment.

footerbox - same explanations in the above except for the vertical-align: middle, which means that the objects or characters inside the box will be vertically-aligned in the middle.

Try changing the values of the values of the css boxes above, then save. Refresh your browser and familiarize yourself with the effect of each change. Please note, however that there may be minor differences if the above css boxes are displayed with browsers other than internet explorer like firefox and opera.

Continue with Part 3.

Mumbai is called the dream land. People come here from every nook and corner to fulfill their dreams. They think that there are many sources to earn livelihood in Mumbai. People feel that to earn money in Mumbai is very easy. As Mumbai is a city of films, most of the people come here to get into films. However, their life becomes hazardous when they had to struggle to get a single chance. Only lucky people get a scope to act in films. Not only films but also people come here to get various kinds of jobs. Basically, people from villages come to Mumbai to make their dream come true. Since it is a very big place, most often a newcomer gets lost. In such a situation, yellow pages Mumbai is very helpful, they guide people and safely take them to their destination.

People from many corners of India come here to earn money. Mumbai became so much overcrowded that very often people are confused and lost in the midway. Crime is a common factor and many a times people fall in trouble. It is always preferred to keep yellow pages with you. Yellow pages Mumbai refers to a telephone directory of businesses. It serves many purposes. At the time of danger, one can refer it. The yellow pages Mumbai has a comprehensive list of detailed address and contact numbers for many establishments like a hospital, a cinema hall, restaurants and other offices, manufacturers and service providers who have registered with the website.
Nowadays, it is also possible to find online websites that offer the directory service Mumbai for the convenience of users across the world. The online directory service Mumbai is also available on the mobile handsets. The users of this service can now simply send a sms to the website and receive an instant reply to their query regarding any location in Mumbai. The convenience of having information at your fingertips makes the directory service Mumbai a popular option with the internet users. Yellow pages Mumbai is very easy to refer. The names are in an alphabetical order and people of any age group can refer it at the time of trouble.
Living cost in Mumbai is very high and people who earn very less are seen sleeping on the footpaths and railway station. Most of them have some misconception that big cities can give them all the pleasure and comfort. Many come here to taste the flavors of aristocracy and luxury. They feel that life in Mumbai is very comfortable and colorful and they will earn quick money but when they stay here for a long time, they get to experience the bitterness of life. People have to work hard to exist. They work day and night to earn money. Everything appears wonders from outside but when a person goes to the depth, he sees the real bad picture. People are so busy in their world that they do not have time to guide a lost person. In that case, yellow page Mumbai is very helpful. It shows path to the newcomers.

A landing page is a website page that is created for one purpose – to persuade the site visitor to convert into a customer by making a sale, completing a form (thereby becoming a qualified lead), signing up for a newsletter, etc.

We provide this landing page quick reference so you can pull it out every time you are creating a persuasive landing page. It is divided into 4 sections and is intended to be an all-inclusive tip sheet.

Most importantly, consider that you have 8 seconds or less to convince your visitor to act. If you haven't convincingly made your case in this time then your visitor will move on and will be lost, as the Internet has created the most fickle customer in sales history.

Page Layout

- Place your logo at the top left. Visitors expect it there so display your branding where it counts.

- If the visitor came from a search engine keyword search or a PPC ad then place the keyword terms in bold at the top of the page. This reinforces to the visitor that they came to the right place.

- Always keep the Golden Triangle in mind. It is the most important and scanned part of the page. It is the area of the page that starts at the top left of the page moves to the top right side of the page then down diagonally to the bottom left of the page just above the fold. The fold is the area of a web page that the visitor sees without scrolling vertically. You should never force a visitor to scroll horizontally. This means that your landing pages should be able to be seen completely on an 800×600 screen resolution. Place your UVP in the middle of the Golden Triangle.

- Contrast your Calls to Action with respect to the rest of the page – use contrasting colors, round vs. rectangular, straight vs. slanted, warm color vs. cold color, big vs. little. Make sure you can spot the Call to Action from 6 feet away.

- Place assurances, testimonials and guarantees in the far-right column

- Place logos to appropriate associations or online companies at the bottom of the page to show credibility – Verisign, BBB Online Reliability, certified by…, Alexa rank (if good), powerseller, live support, credit cards supported, open 24 hours a day, Hacker Safe, as seen in Entrepreneur Magazine, Chamber of Commerce, etc.

- Don't place external links on a landing page. Just allow them the option to proceed into completing the form and converting into a customer.

- Place privacy policies on the landing page. This instills confidence.

- Think of the Amazon.com website. Note their Call to Action is the hotspot at the top-right of all pages – add to cart, one click ordering, etc. This may also apply to you

Writing Style and Content

- Spend time on your Unique Value Proposition (UVP) and place it into the center of the Golden Triangle. A UVP is the core differentiation of a company's product or service from those of competitors. A complete UVP will describe the market and a company's competitors and the key difference between competitors and your own company.

- Ensure that you don't have big paragraphs. Visitors tend to scan pages instead of reading all of the text on them.

- Write using headers above paragraphs that summarize the following text.

- Use bullets where possible as visitors can quickly scan them. Search engines also prioritize bullets instead of long paragraph text.

- If you want to add a picture ensure that it is going to reinforce your message. You can easily lose significant sales by having the wrong picture on the landing page.

- If the purpose of the landing page is to provide a white paper or article then create an image for the paper with enlarged text like the one below and place it on the page:

The Form

- Keep the number of fields on the form as small as possible. This is critical in getting them to complete the form.

- Add a Comments textbox asking for the visitor's input. It can be key to qualifying leads. Those that complete this form with the services they are looking for should be contacted immediately. Here are some requests you can use for this Comments box:

- What is biggest problem that you need to solve now?

- What is the purpose of your project?

- Please list your goals for this project.

- How can we help you?

- In case the visitor doesn't complete the Comments textbox on the first page, add a 2nd page with only a Comments textbox on it requesting the visitors comments again. Tell them that if they complete the Comments box now then they will receive an extra free white paper that is relevant to the same visitor. These visitor comments are important.

- Have the visitor check a box that says something like "YES! Send me the free white paper that will change my life." It is the psychological method of coercing them into completing the rest of the form.

- Prominently list the benefits of completing the form. It is a major validation. Make sure to write the benefits in terms of the users benefits instead of the features of your product or service.

- Ensure you save the form information into a database and send emails out as soon as the form is completed so you can immediately contact the visitor. The lead's effectiveness drops dramatically as time goes by. Contacting a lead within minutes is ideal.

Landing Page Mistakes to Avoid

- Graphics or text unrelated to the offer – limit copy to only the point of the landing page

- Long forms with unneeded fields – limit your form to what is absolutely essential

- Difficult to read fonts

- Navigation off of the landing page

- Placing important persuasive copy below the fold

Partial Page Rendering Using Hidden IFrame

Executive Summary:

Partial-page rendering removes the need for the whole web page to be refreshed as the result of a postback. Instead, only individual regions of the page that have changed are updated. As a result, users do not see the whole page reload with every postback, which makes user interaction with the Web page more seamless.
Developers that want to add such behaviors to their web pages are often faced with a difficult decision. All of these actions can be implemented using a very simple solution: by refreshing the entire page in response to the user interaction. However this solution is easy but not always desirable. The full page refresh can be slow, giving the user the impression that the application is unresponsive. Another option is to implement such actions using JavaScript (or other client-side scripting technologies). This results in faster response times, at the expense of more complex, less portable code. JavaScript may be a good choice for simple actions, such as updating an image. However, for more complicated actions, such as scrolling through data in a table, writing custom JavaScript code can be a very challenging undertaking.
This paper provides a solution which avoids the drawbacks of the full page refresh and custom JavaScript solutions. In this paper partial page rendering functionality provides the ability to re-render a limited portion of a page. As in the full page render solution, partial page rendering sends a request back to the application on the middle-tier to fetch the new contents. However, when partial page rendering is used to update the page, only the modified contents are sent back to the browser. This paper gives the solution using a hidden IFrame and simple JavaScript to merge the new contents back into the web page. The end result is that the page is updated without custom JavaScript code, and without the loss of context that typically occurs with a full page refresh.

Introduction:

Web pages typically support a variety of actions, such as entering and submitting form data and navigating to different pages. Many web pages also support another type of action, which is to allow the user to make modifications to the contents of the web page itself without actually navigating to a different page. Some examples of such actions include.
Clicking on a link could update an image on the same page. For example, an automobile configuration application might update an image of a car as the user chooses different options, such as the preferred color.
Selecting an item from a choice box might result in modifications to other fields on the same page. For example, selecting a car make might update the set of available car models that are displayed.
Clicking a link or selecting an item from a choice could be used to scroll to a new page of data in a table. Clicking a button in a table might add a new row to the table.
All of these actions are similar in that they result in the same page being re-rendered in a slightly different state. Ideally, these changes should be implemented as seemlessly as possible, so that the user does not experience a loss of context which could distract from the task at hand.
Partial page rendering can be implemented with very simple solution using a hidden IFrame and minimal JavaScript. Any part of the page can be partially rendered with using a div or table tags in HTML.

Page Elements That May Change During PPR:

•Re-Render Data: The same fields are redrawn but their data is updated. Examples include the Refresh Data action button, or recalculate totals in a table.
•Re-render Dependent Fields: Fields may be added, removed, or change sequence, and data may be updated. Examples include the Country choice list, which may display different address fields, and toggling between Simple and Advanced Search.
•Hide/Show Content: Both fields and data toggle in and out of view.

Page Elements That Do Not Change During PPR:

Some page elements are always associated with a page, regardless of the content displayed on the page.

As a general rule of thumb, elements above the page title (except message boxes) remain constant and do not change position, whereas elements in footer constant but may move up or down the page to accommodate changes to page content. The following elements never change when PPR is initiated:
• Branding
• Global buttons
• Tabs, Horizontal Navigation, SubTabs
• Locator elements: Breadcrumbs, Train, Next/Back Locator
• Quick links
• Page titles (first level header)
• Page footer
• Separator lines between the Tabs and Page Title
In most cases the following elements will also not change, other than moving up or down the page to accommodate changed elements. Nevertheless, in certain cases actions on the page may require them to be redrawn:
• Side Navigation, unless it contains a Hide/Show control.
• Subtabs
• Contextual information
• Page-level action/navigation buttons
• Page-level Instruction text
• Page-level Page stamps
• Page-level Key Notation
In all above scenarios this solution can be used to achieve the good performance and user interaction of the web pages.

Contexts in Which PPR Should Not Be Used:

When PPR is implemented correctly, it significantly improves application performance. When performance improvement is not possible with PPR, it should not be implemented, thus avoiding unnecessary code bloat, PPR can't be used when navigating to another page (with a different title).

Partial Page Rendering Solution:

Solution provided to the Partial Page Rendering using simple hidden iframe and JavaScript, this can be used as a generalized solution to all the Partial Page Rendering scenarios.
Below is the main html (Table 1.1), which will have two buttons one is to show a simple table which will be generated by the server, and another button to remove the table.

[html]
[head]
[title] Main Document [/title]
[script language="JavaScript"]
[!--
function showTable() {
hiframe.location="./table.htm";
}
function removeTable() {
document.getElementById("tableId").innerHTML="";
}
//--]
[/script]
[/head]
[body]
[iframe id="hiframe" style="visibility:hidden;display:none"][/iframe]
[table]
[tr]
[td]Table::[/td]
[td][/td]
[/tr]
[tr]
[td colspan="2"][div id="tableId"][/div][/td]
[/tr]
[tr]
[td][input type="button" value="Show Table" onclick="showTable()"][/td]
[td][input type="button" value="Remove Table" onclick="removeTable()"][/td]
[/tr]
[/table]
[/body]
[/html]

Table 1.1

[iframe id="hiframe" style="visibility:hidden;display:none"][/iframe]
This iframe tag is used as target to the Partial Page Rendering Request.
The tag [input type="button" value="Show Table" onclick="showTable()"] gives the user action to get the contents of a table from the server, in this solution sample html is provided to render the table, which supposed to be generated by the server.
The tag [input type="button" value="Remove Table" onclick="removeTable()"] gives the user to remove the table from the user interface.
The JavaScript
function showTable() {
hiframe.location="./table.htm";
}
Is used to get the contents from the server, the line hiframe.location="./table.htm"; sends the GET request to the server, and as a response iframe gets the HTML.
If the requirement insists to send a POST request for Partial Page rendering Response, that can be achieved by setting the html form element target attribute as the name of hidden iframe.

The code for the post request looks like
[form method="post" action="/myaction" target="hiframe"]

Partial Page Rendering Server Response:

Table 1.2 shows the sample response from the server for Partial Page Rendering. This response has the JavaScript code to transfer the HTML from hidden iframe to main page.

[html]
[head]
[script language="JavaScript"]
[!--
function iframeLoad() {
parent.document.getElementById("tableId").innerHTML = document.getElementById("tableId").innerHTML;
}
//--]
[/script]
[/head]
[body onload="iframeLoad()"]
[div id="tableId"]
[table]
[tr]
[td]1[/td]
[td]One[/td]
[/tr]
[tr]
[td]2[/td]
[td]Two[/td]
[/tr]
[/table]
[/div]
[/body]
[/html]

Table 1.2
The tag [div id="tableId"] encloses the content to transfer from hidden iframe to main page.
[table]
[tr]
[td]1[/td]
[td]One[/td]
[/tr]
[tr]
[td]2[/td]
[td]Two[/td]
[/tr]
[/table]
This is the content to show the table to user.

The code [body onload="iframeLoad()"] is used for triggering the action to transfer the content.

function iframeLoad() {
parent.document.getElementById("tableId").innerHTML = document.getElementById("tableId").innerHTML;
}

This JavaScript function does the transferring data from the hidden iframe to main page.
parent.document.getElementById("tableId").innerHTML This part refers to tag div html id in main page and this part document.getElementById("tableId").innerHTML refers the HTML of the Partial Page Response.

Conclusion:

Improve the user experience with Web pages that are richer, that are more responsive to user actions, and that behave like traditional client applications. Reduce full-page refreshes and avoid page flicker. Partial page rendering using iframe is a very simple solution.

References:
1. http://ajax.asp.net/docs/overview/PartialPageRenderingOverview.aspx
2. http://www.w3schools.com/htmldom/dom_obj_document.asp
3. http://www.w3schools.com/tags/tag_iframe.asp
4. http://www.oracle.com/technology/tech/blaf/specs/ppr.html
5. http://download-west.oracle.com/otn_hosted_doc/jdeveloper/904preview/uixhelp/uixdevguide/partialpage.html

Are you feeling trapped in the house this winter? Looking for a solution for the mid winter blahs? Break up the boredom by opening up a few reference books and playing a few games.

Reference books can be as dry as toast made in the Sahara and as boring as watching paint dry on a rock, but with gentle competition, your family can practice using reference materials and still have fun!

Here are several games to play as individuals, teams, or a family using a dictionary, a set of encyclopedias (the old-fashioned kind, not the computer kind), an atlas, and a phone book (like the Yellow Pages). These games will not only break up the long winter day but also reinforce skills that might have been overlooked during the course of the year. Most of these games are suited for fourth graders and older, but younger readers can still benefit with assistance from a parent or older sibling.

Dictionary

Dictionary skills include alphabetizing, using guide words, and recognizing parts of speech. These games reinforce those concepts while adding a bit of fun. Nearly any dictionary will work for these games, but the more complete the dictionary, the more fun the game and the more the student will learn. Picture dictionaries are not recommended.

Guide Word Trap

2+ players

Guide words are the words at the top inside and outside corners of each page in the dictionary. One player opens to any place in the dictionary and reads the two guide words aloud. The other players must say or write a word that they think should come between the two guide words. For example, the guide words might be "candle" and "carry." Players who say words like "carpenter" or "cantaloupe" are correct and get a point because those words are alphabetically correct. Points can be acquired with each correct word. Players should take turns finding the guide words, looking through the dictionary for hard words to try to stump the other player.

Word Drills

3+ players Each player needs his own dictionary. One player says a word (either from another dictionary or off the top of his head). Players wait with their dictionaries closed until given the signal to go. When the signal is given, players try to find the word as fast as possible. Points are given to the fastest finders, and players take turns coming up with the word to look up.

The Biggest Entry

1+ players

Ordinary words like walk, play, or read have multiple definitions. As a group, or even individually, brainstorm for simple words that have many meanings. With a ruler, measure from the top of the first line of the definition to the bottom of the last line to find out which of these words has the longest entry, using centimeters, not inches. Record which words have the longest entries, or even estimate their length before measuring. Words to consider: plane, house, bear, set, rock, run, stand, cup, pitch, sink.

Syllable Score

2+ players

Students take turns rolling three dice to come up with a three-digit number, which becomes a page number. For example, player 1 rolls a 1, a 3, and a 5—135. He turns to page 135 in the dictionary and finds the word on that page with the most syllables. The number of syllables in the word is the number of points he receives for that turn. In my dictionary, the longest word on page 135 is bouleversement, which has 5 syllables. I would get 5 points. The next player rolls the dice, turns to that page (1, 3, and 5 could be page 531, 351, or 153), and finds another long word, hopefully one longer than five syllables. As the students take turns, they collect points. Whoever gets to 25 points first is the winner.

Encyclopedia

Encyclopedia skills are similar to dictionary skills, because alphabetization and guide words are used. However, other skills, such as finding the main idea, timeline, and summarizing can also be reinforced with these games. These games require a full set of books, such as World Book or Encyclopedia Britannica, but it doesn't matter how recently they were published.

Six Degrees of Biography

1+ players

Each player selects a famous person such as Queen Elizabeth I and searches that person's entry for the name of another famous person, such as William Shakespeare. The student then goes to the second person's entry to find another famous name. The student continues with this process until he finds the name he started with. Many famous people in history are connected to each other. The point of this exercise is that within six entries, the original entry should be found. No fair looking up people who were partners, spouses, or known adver- saries. Your six "degrees" may look like this: Elizabeth I, King Henry VIII, Thomas Cromwell, Pope Clement VII, Martin Luther, and so on. This can be a time-consuming project and is recommended for upper grades.

Where Am I?

1+ players

Find where your name, as well as the names of your friends and neighbors, would fall alphabetically in the encyclopedia. What entries would be before and after it? Do any seem funny or fitting to the person's name?

Apples to Apples, The Encyclopedia Version

4+ players

This game is played much like Apples to Apples. Using your green adjective cards from your Apples to Apples game (or a lengthy list of adjectives), each player opens a volume from his encyclopedia set, say, the G book. Each player chooses an entry from the volume that best describes the adjective (or green card) given by the judge (for instance, "clumsy"). The judge then chooses which entry is the best fit for that adjective (or the most humorous, if you play like my kids do).

Thesaurus

A thesaurus, a collection of antonyms and synonyms, requires dictionary skills. These games can familiarize a student with how to use a thesaurus and build vocabulary, all while having a bit of fun.

ABC Opposites

2+ players

With a thesaurus for each player, write down a pair of antonyms for every letter of the alphabet (for example, antecedent and after, bulky and bantam, cheerful and complaining). Once the lists are completed, or after a set amount of time, compare lists. Any duplicate answers between the players are omitted and only original answers count as a point. The player with the most points wins. Recommended for sixth grade and older.

Who Has the Most?

1+ players

Choose one of these simple words: big, happy, pretty, fast, smart. Each player predicts which word has the most synonyms, antonyms, or both. Look each word up in the thesaurus to find out. Can you find other words that have more? Brainstorm for your own words and find their entries too. Recommended for lower grades.

Describe Yourself

1+ players

Think of ten words that describe yourself, such as short, funny, cheerful, compassionate, and cute. Then with the thesaurus find multi-syllable synonyms of each of these words (for the given words, for example, diminutive, whimsical, effervescent, commiserative, and pulchritudinous). Try describing others in your family, your pets, or your friends.

Phone Book

A phone book also requires dictionary skills. Even though this isn't an academic pursuit, learning to use a phone book is a necessary life skill, especially during an emergency. The following games require commercial telephone listings (Yellow Pages)—the bigger, the better.

Fairy Tale Fix-It

1+ players

Consider your favorite fairy tale, such as "The Three Bears." What businesses might the Three Bears consult in order to avoid the whole Goldilocks fiasco? A home security company? A furniture repairman? A caterer who might provide a breakfast that is "just right"? Search the phone book for businesses that might help the poor bear family and discuss their ads, the words they use to market their business, and their location. Try this same exercise with "Cinderella," "Little Red Riding Hood," "The Three Pigs," and any other stories in your memory.

It's a Dirty Job

1+ players

Each player creates the columns "Jobs I Would Want" and "Jobs I Would Not" on a piece of paper. Search through the Yellow Pages for 10 jobs to list in each column. To make this a competition, compare lists with other players, eliminating duplicates and assigning a point per original job. For an even greater challenge, find 26 jobs you do or don't like, one for every letter of the alphabet.

Opposites

1+ players

Your community is full of businesses that have opposing or contradictory jobs or services. Flip through the phone book for examples of this, such as obstetricians and funeral directors, construction and demolition, swimming pool supplier and snow removal, wedding chapels and divorce lawyers. Brainstorm for more examples and count them up. With more than one player, compare the number of pairs each player can identify to determine the winner.

Try these reference book games on a snowy afternoon. You might break up a dull routine, learn a great word or two, and perhaps even have a little fun!

Kathy Grubb lives in Boston, Massachusetts, with her supportive husband and her five enthusiastic children. Before she was married, she was a public school teacher and a professional writer. She also had no idea just how much work it takes to be a mother, much less one with two fifth graders, one second grader, and two toddlers.

Copyright 2008.
Originally appeared in The Old Schoolhouse Magazine, Winter 07/8.
Used with permission.

www.TheHomeschoolMagazine.com

There are many ways to go about getting high quality links from authoritative websites in your field to boost your search engine rankings when building your home internet business. Let's explore some linking strategies, and how to determine and obtain "high quality" links. We're also going to talk briefly about Google's PageRank.

First, let's examine a regular link. It's a piece of text (or image, but we're going for text) that links to your blog, and some of the factors that matter are:
1) The address which it links to
2) The text of the link
3) The PageRank of the page on which the link resides

Let's analyze this information one by one. First, you'd naturally want the link to link to your blog, but to which page of your blog? To an individual post or to your blog's home page? Since your blog is a constantly updated website, it is always wise to accumulate all the links to point to your main page instead of individual posts because they tend to be very time-sensitive.

The text of the link also affects your rankings for a certain keyword. Let's say your blog is about technological gadgets and another site has a link that says "Football helmets" and links to your blog. Doesn't make much sense, right? If a lot of links that link to your site contain the terms "technological" or "gadget", it will greatly boost your rankings for those keywords. Hence, it's essential to express some thoughts when requesting links from other webmasters as you want them to link to your blog with appropriate keywords.

Now, about Google's PageRank. It's basically a scale set by Google to measure the popularity of websites. You can read more about it at Google by searching under the term "Google pagerank". What is interesting is that the higher the PageRank of a certain website, the more frequent Google's robots will visit the website to index it. Of course, the PageRank of a page will also help it to rank higher in Google's search engine results. In short, having a high PageRank will bring you many benefits SEO-wise.

Your blog will start with no PageRank (which is different to PageRank 0) because Google has not yet indexed your blog. Once Google's robots find your blog through links on other sites, your blog will show a PageRank of 0 and depending on the PageRank of the referring page, your blog's PageRank will also rise eventually.

Getting high-quality links to your blog will help direct targeted visitors who are interested in your niche to arrive at your blog, enable search engines to find and
index your blog and ultimately rank higher in search engine results. The whole subject of SEO is one that cannot be overlooked when nurturing your home internet business. Invest in yourself and your business NOW to start earning the profits you deserve.

Basically, there are several documentation styles required by higher educational establishments in the USA, UK and other English speaking countries. One of the most popular styles is APA. If a student is asked to use APA format for a paper, it won't be needless to consult the book called the Publication Manual of the American Psychological Association (5th edition), which the American Psychological Association has recently updated. Citing electronic sources was a major part of this update as these types of sources are becoming more and more common in research within the social sciences. At present comprehensive information related to APA format is available only in the paper variant of this book. But soon such a state of things will be changed. Custom essay writing service ProfEssays plans to add new pages containing reliable and true data about APA requirements with all the modern updates to its site. It will offer complete guidelines for manuscript style and citation in APA, the documentation style of the social sciences as well as illustrate the most commonly used types of sources with examples drawn from the Publication Manual of the American Psychological Association, 4th ed. and The Bedford Handbook for Writers, 4th ed. However, it is always important to remember a number of points about APA which are often ignored. First of all, APA uses an author/date style of in-text citations, referring by the author's last name to the References page at the end of the text. All references are double-spaced. For manuscripts submitted to journals, APA requires the form with the first lines of reference entries indented and subsequent lines flushed left. The hanging indent form with first line flushed left, subsequent lines indented is customary for student papers. It is better to check with ones instructor to determine which form is appropriate. It is allowed to capitalize only the first word of an article title and of the subtitle, if any, and any proper names. On the references page, one should not underline the title of an article or place quotation marks around it. It is possible to capitalize significant words in the title of a journal, the first significant word and only proper names within book titles and the first significant word of the subtitle. Due to the fact that personal communications (letters, interviews, telephone conversations) do not contain recoverable data, they are not included in the reference list. One needs to cite personal communications in text only. For instance F. H. Mayron, personal communication, September 28, 2001. ProfEssays produces custom essays and papers in strict compliance with this format. It does not reduce the actual volume of one's ordered pieces of writing. The types of assignments which ProfEssays completes embrace accomplishes custom essays, custom academic papers, custom research papers, custom term papers, custom admission essays, compositions, book reports, case studies and many others. Contact details of custom essay writing service Professays are http:// www.professays.com support@professays.com.

20 Ideas for creating traffic rich, search engine friendly pages

Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that "doorway pages" are BAD and some have stated that search engines "hate doorway pages".

For clarification on these type of issues, let's start by explaining some simple ground rules looking beyond the jargon and terminology.

Do  Hate Doorway/Gateway Pages?

To answer this we'll examine it in two steps.

Let's understand:

1. What it is that the Search Engines "HATE"?

and then...

2. What type of pages the search engines "LOVE"?

With this approach it will help us gain some understanding of the criteria that is most important.

1. What the Search Engines HATE:

a) To put it simply, search engines despise low quality doorway pages that contain little or no useful content. A few years ago these type of low quality doorway pages were rampantly produced as a means to try and trick the search engines. Looking at it from the search engines point of view, why even publish a page if all it contains is a couple of lines of text and an "enter the store" link. Pages with VERY LITTLE VALUE to the reader, do not belong in a search engine's index.

b) Search engines also despise any kind of duplication or use of mirror pages. Again, little or no content (often just garbled text or keyword rich paragraphs that have no real value) were reproduced over and over and cluttered up the search engines. These pages were supposedly going to bring great traffic but the bottom line is that they were and still are all labeled by engines as Spam.

c) Search engines hate any attempt made by Webmasters to manipulate pages optimized with content unrelated to the actual Web site. Some Webmasters were guilty of all types of trickery to try and attract clicks regardless of the site content.

Understanding these issues, clearly you could NEVER blame the search engines for their war on Spam and low value doorway pages which contained no useful content or information.

Next let's talk about

2. What pages the Search Engines LOVE:

a) Search engines love pages that far "information rich" and contain useful, original content that will actually make valued reading to the online visitors.

b) Instead of doorway pages (or pages with no value or little useful content), the term "information rich" can be used to describe a page loaded with useful, quality information. Search engines love pages that are content rich and able to stand on it's own merit. A quality information page is also part of the overall Web site allowing visitors to obtain more relevant and useful information having easy navigation through the Web site.

Instead of lightweight pages with no content, today's pages need to contains high quality information, which is relevant to the online audience. The information rich page is 100% quality, put together with research, relevance, thought and care. No tricks are ever needed.

Next Question is..... What kind of information goes into creating an information rich high performance page?

Invariably this question often comes up when I am teaching one of our live hands-on workshops. People need to understand that this is wide open to all the discoveries you make while researching your target audiences behavior. How you can meet the audience's needs exactly, is only limited to "your imagination" and the most effective way to present the information you know they are looking for, back too them. You want to give them what they "really want" as opposed to what you "think" they want and do this right up front.

The focus is on creating genuinely "useful content" for your ideal target audience of "potential customers" who happen to be already out there searching for you.

Not only is this what your visitors want, it's also the key to success for search engine acceptance. You will never run in to trouble with search engines by offering lots of original, quality content that is interesting, useful and of high value, to your online readers.

In brief, key to success for attracting your target audience, is doing quality research on your target audiences searching behavior and learning to identify their needs and what they are searching for and then, giving them what it is that they really want.

Okay, so what kind of information might a information rich page really contain? That will depend on what "your research" reveals of course, but here are about 20 rough ideas just to get you started thinking in this fashion.

20 Ideas for High Performance Information Rich pages:

Your high performance, information rich pages might be any of the following (but not limited just to these either):

1. A Questions and Answers information rich FAQ page.

2. An introductory story related to the appropriate Web site theme (something that is compelling or educational on topic).

3. Interesting and original statistics which you have discovered through your research, are in high demand by your audience.

4. An interesting interview with someone (make it exclusive and original). People love to read about other peoples experiences and or opinions and views.

5. It might be a page loaded with various product reviews with an emphasis on benefits of each in comparrison.

6. It could be a theme related feature article or story.

7. It could be a detailed tutorial loaded with valuable "How to" or "instructional" advice.

8. Your information page might even be a biography about someone's life that people are looking for detail on. Of course it should relate to the topical interest of your site's theme.

Recent eg. At the recent, sad passing of legendary screen icon Marlon Brando, just do a search for his bio and see all of the movie or film related sites that are no doubt getting additional exposure from Marlon's fans who are looking to buy up some of his old classic films.

9. Your pages might something with a current events or newsworthy or hard news angle. Your audience is probably looking for interesting news if you take time to study what they are searching for.

10. Your information rich pages might want to contain detailed historical information that your audience is seeking.

11. There may be room for the use of information pages that use some humor or emotional content that is still of good value.

12. Would there be value to having a questionnaire which asks your audience a series of important questions. Remember that like real life, most Web based businesses are about building rapport and relationships.

13. You could build an index to a whole library of similarly themed topics and all though your articles would all be similar in theme, each individual information rich page would contain useful and diverse subject matter. Remember high value to your readers but all original (and no duplication in content).

14. What about an information rich page offering an entryway into a useful, interactive section like a message board perhaps detailing terms of use for the message board.

15. It might be a page containing an interesting advice column on your chosen theme. Just old fashioned "good reading" which offers your readers advice or solutions to their challenges.

16. Your information page might be a reference page loaded with interesting, inspirational or famous quotes quite popular with all types of personalities.

17. Your pages might contain a related territorial map (yes images can be used most effectively with text)

18. It might be a sales letter but remember the emphasis is on quality content and originality. Things like detailed product reviews or content that emphasized some value added layout.

19. It could be a community related page with important localized community information. Tremendous value for Web sites that are looking for region specific traffic.

20. It could be any of the above suggestions with a seasonal angle relating to Christmas, Halloween, Easter, or something else appropriate to the Web content within your main theme.

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