Reference Page

Here's the last part of this tutorial. Our topics are:
Linking other pages and other websites Using CSS in styling your web pages
Let's begin here.
Creating and placing hyperlinks
It is very important to create and place hyperlinks in your website to help your visitors navigate your site from pages to pages. These are the links displayed in your web pages that will change the web page displayed when clicked by visitors. These must be prominent and properly placed in your pages. If not, your visitors will be confused and will eventually leave your site unhappy or unsatisfied. Hence, he may never return. So, make sure that your hyperlinks are prominent, descriptive and orderly placed in your pages.
Linking your pages
In page 1, you have to place the following code where you want the visitor to click to go to your page 2:
< a href="http://your-domain-name.com/page-2-name" title="description using relevant keywords">your link description
Looking at the codes, "a" is html anchor tag used for hyperlinks, "href" is the attribute referring to the URL of the destination page and "title" refers to the description of your link. If possible, use relevant keywords in your description for search engine optimization.
Now, type the above in your mywebpage.html and replace the domain name, web page name, title and link description with yours. Use relevant keywords in your link description for search engine optimization. Then, save and refresh your browser to show you how the above is displayed on the web.
To see more, hover or place your cursor on the link. The "title" value will be displayed on the link while the "href" value or URL of the destination page will be shown at the left side of the bottom bar of browser window. It may work only if you are online and your site is already active on the web.
Linking to other websites
You have to place the following code in your website pages where you want your visitors to click to go to other particular websites:
< a href="http://other-site-domain-name.com/page-name" title="description using relevant keywords" target="_blank">your link description< /a>
If you notice, it is the same as linking your web pages but it is pointing to other website. So, we added the "target" attribute with value of "_blank" to open the destination page into new browser window. This will make your site remain active or open even if your visitors click the link to other website.
To try it, type the above in your mywebpage.html and replace the domain name, web page name and link description with yours. Use relevant keywords in your link description for search engine optimization. Then, save and refresh your browser to how the above is displayed on the web. Click the link and a new browser window will open while the page where you clicked the link remained open.
Hyperlinks with images
You may use images in your hyperlinks. In this case, the visitors can click an image in your web pages with links that will send them to other pages in your site or to other websites you have linked to. See the example below:
Linking to your other web pages: < a href="http://your-domain-name.com/other-page-name>
Linking to other websites: < a href="http://other-site-domain-name.com/page-name>< /a>. So, in place of link description, you use image. When your visitors click the image, the page will change to the destination page.
To try the above, place the image that you want to be used with hyperlinks in the same directory where your mywebpage.html is located. Then, type the above codes in your mywebpage.html but type only the image filename in the "src" value. Then, save and refresh the browser to effect the changes. Hover or place your cursor on the image. The "alt" value or the image description will be displayed on the image while the "href" value or URL of the destination page will be shown at the left side of the bottom bar of browser window.
Styling your web page using CSS
W3C.org requires the website style definitions must be placed in the style sheets or CSS. Styles are used to manipulate the design of the website such font sizes, colors, font face, box properties, table properties, paragraph format, etc.
Placing your styles within the head or in a separate CSS file let you control the style of your web pages in just one page. Now, I will tell you the easy way to create your style sheets within the head tags and how it is implemented in the within the body tags.
To define a style, you have to use a selector as a reference. Basic selectors are body, div, span, li, table, td and p. div is used for group of paragraphs, p is for one paragraph, span is for selected characters, words or phrases, li is for lists, table is for table and td is for table data. The good thing here is you can make your own selectors using names you prefer.
Creating style sheets is the same as what we have done in CSS boxes. Whatever style properties you assigned to those selecters, it will affect area or content of your web pages where you have used the corresponding selectors. See example below:
< style type="text/css"> body {
margin: 10%;
color: #00f;
background: #ff0;
text-align: center;
}
< /style>
In the above style, all your contents within the body tags (< body> and ) will have the above style properties. Try it by typing the above in your mywebpage.html within the head tags. Save it and refresh your browser and see effect in your web page.
Let's see another example:
< style type="text/css"> p {
margin: 20px;
color: #cff;
background: #ccc;
text-align: right;
}

All of your content that you have placed within < p> and will have the above style properties. Now, type the above to your mywebpage.html within the head tags, save and refresh your browser and see the results.
Now, let's make our own selectors. As explained in creating CSS boxes, we can make an id and a class selectors and implement as follows:
< style type="text/css"> #ownidselector {
margin: 0px;
text-decoration: underline;
background: cff;
}
.ownclassselector {
margin: 10px;
font-size: 16px;
font-style: italic;
color: #f00;
}
.ownclassselector2 {
font-weight: bold;
font-family: courier;
border: 1px dashed #cff;
}

< body>
< div id="ownidselector">This is an example of using the id selector < div class="ownclassselector">This is an example of using the class selector < div id="ownidselector" class="ownclassselector">This is an example of using both the id and class selectors < span id="ownidselector">This is an example of using span with id selector and class selector This is an example of using both the id and class selectors This is an example of using the two class selectors at the same time

Let's me explain to you the above style properties that are not discussed in Creating CSS Boxes:
text-decoration: underline - creates underline to the text or characters. You may use "none" instead of "underline" to remove the underline.
font-size: 16px - fixes the size of the font within the affected selector. You may use px, em, pt and % as unit of measure.
font-style: italic - makes the text or characters italic. You may also use normal, oblique.
color: #f00 - defines the color of the text or characters. You may use different web colors here. It is advisable to use web-safe colors as other computers or browsers could not display other colors.
font-weight: bold - makes the text or characters bold. You may use also normal, bolder, lighter, 100 up to 900.
font-family: courier - defines the font type of the text or characters. Common font types are arial, verdana and helvetica.
Type the above codes to your mywebpage.html within the style and body tags as noted, then save and refresh your browser to see the effects of the above style properties. You may change the values, then save and refresh to familiarize yourself with styling properties.
For complete web-safe color codes and complete list of style properties, click here
When you have already familiarized yourself with the html and CSS codes, it will be easy for you to create a web page.
I hope you've learned something in this tutorial. Just continue practicing and learning. Research, research, research. There so many free tutorials here on the web.
To learn more of HTML and CSS, search Google by typing "html tutorial" or "css tutorial" - Click Search and you will find many choices. For standards, you may visit www.W3C.org.

Apart from the major downside of the Yellow Pages, that it is nipplepiercingly expensive, it is still a bottom achingly brilliant vehicle to take your marketing message to your target audience. Well, some people think, the YP is on its way out, and I totally agree, but I believe it has a few more years of marching to do until it completely vanishes into thin air or even into a puff of smoke.
The good news is that people who look you up in the Yellow Pages are very serious buyers. They need what you sell right now. So, when they contact you, you are in for a very short buying cycle. And that is a great advantage. However, this advantage comes at a price tag and a pretty high level of commitment from your end. The good news is that...
Some 97% of the Yellow Pages Ads Are Duds
Just look up the YP in any category. All the ads look exactly the same. No difference. Not a sausage. You can shift the company names between ads and you see that they all do the same thing the same way. There is no differentiation. They are like teenagers: They so desperately try to be different from everyone else that they end up looking and behaving exactly the same way as everyone else. Hm.
So, where is the problem with all those YP ads? The Book of Boredom, Yawn and Drab: Are You Making These Nine Fatal Mistakes in Your Yellow Pages Ads?
Apart from the major downside of the Yellow Pages, that it is nipplepiercingly expensive, it is still a bottomachingly brilliant vehicle to take your marketing message to your target audience. Well, some people think, the YP is on its way out, and I totally agree, but I believe it has a few more years of marching to do until it completely vanishes into thin air or even into a puff of smoke.
The good news is that people who look you up in the Yellow Pages are very serious buyers. They need what you sell right now. So, when they contact you, you are in for a very short buying cycle. And that is a great advantage. However, this advantage comes at a price tag and a pretty high level of commitment from your end. The good news is that...
Some 97% of the Yellow Pages Ads Are Duds
Just look up the YP in any category. All the ads look exactly the same. No difference. Not a sausage. You can shift the company names between ads and you see that they all do the same thing the same way. There is no differentiation. They are like teenagers: They so desperately try to be different from everyone else that they end up looking and behaving exactly the same way as everyone else. Hm.
So, where is the problem with all those YP ads?
First Let's Look at Some YP Stats
The Yellow Pages reach 76% of the population in the average month, 57% in the average week, and 17% daily. Adults refer to the Yellow Pages almost twice per week, or approximately 19 billion times per year.
88% of these references result in contact with a purchase or an intent to purchase.
Because the Yellow Pages is a reference medium, like classified ads in newspapers, providing over 50% of new clients.
52% of potential clients either have no service provider in mind, or have multiple names in mind when they see your Yellow Pages ad. Your ad can clarify one name for them: Yours.
The average business gets $6 in profit for every $1 invested in Yellow Pages advertising. With a good ad you can even beat that. But be aware of average. When the average temperature in a hospital is normal, it can also mean that half of the patients suffer from high fever and the other half are dead. The YP is the same. Some people make huge profits on their ads, and some curse the name of the person who invented the Yellow Pages. The interesting thing is that the idiots volunteer to lose on their ads rather than hiring a Yellow Pages specialist.
The average cost of half page Yellow Pages display ad for one full year is over $15,000, so you had better know what you are doing.
81% of YP readers (potential clients) start at the beginning of the heading when they don't have a business name in mind.
66% of readers believe that a larger display ad indicates a more established, more realizable business. 70% look at the larger ads when they are not sure where to buy.
20% of readers want to see more information. Can you see why you need a website?
81% of readers make contact with the advertising business.
34% will contact a company they had never contacted before. How good are you at handling first contacts? Is your receptionist a minimum-wage bimbo from the bottom of the unemployment scum barrel or a true professional with the necessary communications skills? Also, I sincerely hope that you have something better than a "corporate voice mail labyrinth".
42% of people will contact two or more businesses. Remember the receptionist syndrome. Your receptionist brings you business. I don't care how good of a lawyer, engineer or gravedigger you are. Everything hinges on your receptionist. So, start appreciating and paying her properly. Believe it or not, she carries major "bankrupting power" over your business.
For readers with both small and large directories in their homes, 38% will use the small book, 62% will use the large book, and 8% will reference multiple books. Maybe the lower cost of the small, local book is a good deal after all. There are over 4200 active headings in the yellow pages, and YP can create your own heading for you if needed. So, let's look at...
Ten Typical Yellow Pages Mistakes and They Can Be Avoided
1. Failing to do the necessary pre-placement planning: Typically when do business owners plan their Yellow Pages ads? Actually never, until they get a call from the YP rep, and they hand over their money to the rep and say they blindly trust the Yellow Pages' ad specialists to create the ad. Keep something in mind. The Yellow Pages doesn't care whether or not you make any business from your ad. With this in mind, what is the logic for the YP company to hire expensive ad specialists? Increasing overhead costs? No.
They will create an ad that looks exactly the same as all your competitors', so but your chance of being selected when potential buyers peruse your category is not much. So, what to include in your pre-placement planning?
Some are... What results do you want to achieve from your ad?
What is your Most Wanted Action? (Action you want your prospects to take?
What proportion of your business do you expect to come from YP?
Who is your target market?
What is your biggest primary and secondary benefit?
Do you have an offer both for "Ready to Buy" prospects and for prospects who are looking for more information?
Which directories do you put your ad in?
2. Imitating the competition: Most YP advertisers are like teenagers: In their efforts of looking unique, they look exactly the same. Again, what happens when a business' YP ad comes up for renewal? The ad must be in within ten minutes, so the job gets dumped on a people who have never done advertising in their lives. They look up YP, copy one of the competitors' ads and place them. And retarded business owners all over the world fork out their hard-earned money for some braindead "me too" type ads. Here are the typical ways businesses imitate each other:
The headline is replaced with the company name or logo.
Benefits are replaced with product description. Hint: If you sell drills, advertise amazing holes, not drills. If you are a realtor, advertise quality of life not houses.
Hours of business and location
Company's slogan or mission
"We take all credit cards"
And the normal reaction to all this rubbish is: "So what!?"
3. Failing to place ads under multiple categories: Most YP advertisers try to save money by placing their ads into one category only. The poor creatures spend a small fortune on their ads, but refuse to spend the extra few dollars to make sure they get maximum results.
4. Writing an ad that pleases you, while ignoring the buyer's self-interest: Most ads are "me" based: "Look what I want to sell you". They don't care about what buyers want to buy. Which only proves that so many companies totally don't understand their target markets and what they want. Just think of the hole and drill example. Don't get me wrong. I don't suggest extensive and expensive market research, but there are some cost-effective ways of testing the marketplace.
Just think about it. If you want to jump into the swimming pool, you just have to check it for water and temperature, and you are ready to swim at your heart's content. But you don't need to hire a team of experts to launch a full-blown research project on swimming pools, the science of concrete pouring and fluid dynamics. That's retarded but that what most companies do under the aegis of market research. Hint: How many people do you know who "research" their spouses before marrying them?
Don't waste your time and money researching the market. You will never get the true answers to your research. Instead of research, just keep testing the market. Then you find the true answer. You see Edison didn't research the light bulb. He tested his ideas over and over again, and then it worked out.
Before you place your YP, use some small ads in the local paper, or even better, use Google AdWords. Google can be your most trusted friend when it comes to testing your headlines and call for action.
5. Failing to consider the five main components of the ad.
1) A kick-butt compelling headline: The headline is the ad for the ad. The headline alone can increase or reduce response rate by as much as 2100%. When you write your ad, you have to spend at least 80% of your time on the headline.
2) Attractive benefits: No one cares what kind of cleaning agents you use in your carpet cleaning business. To succeed, you must promote cleanliness. Without this, even if your headline catches their attention, the ad itself fails to keep their interest.
3) A sexy offer: After the benefits, you must offer a very specific offer. Personally I prefer to direct YP reader to the website where a free Special Report or some other free offer waits for them. But they have to put in their names and email addresses. This approach has never failed.
4) Call for action: This is a huge problem. Most ads are lame and don't ask readers to take any kind of action. Make sure you ask for a very specific action. Remember, your ad's job is to generate sales leads and sales. If your ad doesn't generate new business, it is dead, and you have just lost your money.
5) Appropriate contact information: Put in all the appropriate contact points where you can be reached.
6. Failing to position your company as a trusted resource: You have two options here: Either you compete with other advertisers by peddling your stuff, or position yourself as helpful resource and offer relevant information to aid your buyer's decision. Yes, most prospects who look you up in YP are "Ready to Buy" buyers, but it is still a nice and unique touch to offer some relevant information - and I am not talking about brochures or this kind of nonsense. I mean some valuable stuff, like a Special Report or Consumer's Guide. Imagine. Every ad in your section is screaming, "Give me your money". But you say, "We have valuable information for you that can save you time or money. For a free report, "Ten Deadly Mistakes Accountants Make When Handling Their Own Taxes" call us at xxx-xxx-xxxx or visit our website at www.xxxx.com." Now this is an attractive proposition.
With this approach your ad stands out like a trombonist in a heavy metal band. You make your ad different. You create a predisposition towards your company. You position yourself as the expert of the category. It makes you unique for you alone are doing it.
7. Failing to use other lead generation channels: The biggest problem is that you peg your future on one single channel of lead generation. It is like a one-legged table. While standing, it is fine, but when it collapses, then years and years of hard work can go down the toilet.
In order to get a steady stream of qualified sales leads, you need at least four channels of lead generation. One is your YP ad, but you need more, and I suggest that one channel is a properly structured website. I say properly structure because some 98% of all websites out there are total failures as lead generation channels.
All right. Some people say they have no intention to use their websites to bring in business. Then what is the point in having an expense in your business that is not producing? Would you have employees in your company who openly brag about their unwillingness to do any work? That is plain retarded.
8. Telling prospects they can find you in YP: Why would you direct your prospects to a competitive minefield that is riddled with ads (many of them are much better than yours) from your competitors who are desperate to see you out of business and starve to death, knowing that will give them more business? This may sound drastic, and it is. But this is the reality. Yes, your ad is in YP but you lose all of your advantages because all your competitors are promoting the same advantages. Your ad just blends into the competitive environment. Instead of guiding prospects to the Yellow Pages, guide them to your website. That is your home turf with no competition.
9. Failing to track responses. Over the years of writing Yellow Pages ads and organising campaigns for clients I have seen this over and over again. And do you know where this logic comes from. From large ad agencies that try to convince their clients that ads can't be traced and tracked, and that clients just have to fork out the dough and then fly blind. Originally I studied engineering, so for me everything must be traceable and trackable, and this habit has served me nicely over the years. Just figure out how to track your responses and don't believe the ad agencies. Hey, have you thought why most ad agencies use door-to-door peddlers to sell their services? Maybe because they are pretty lousy at advertising their own stuff and they have to resort to traditional prospecting grunt work. Just a thought really...
So, we have covered some ground here. Make sure you implement these nine points in your Yellow Pages ads, and you will see a big difference.
Organisational Provocateur Tom "Bald Dog" Varjan of Dynamic Innovations Squad helps providers of professional services to achieve the income and lifestyle levels they desire through high-trust high-impact client relationships. For a FREE fee-setting guide: "Why most service professionals consistently and persistently undercharge for their services and what to do about it" visit his website at http://www.di-squad.com

'Start page' programs are the easiest way to get traffic to your website. Did you know you can amplify that traffic as much as four times with the same mouse clicks?


Amplifying your 'start page' traffic is crucial if your website gets few hits. Make a 'funnel page' and funnel traffic to your website.


Start with a doorway page, optimized for the search engines. It is not just a doorway page, because it will soon do more. It's going to funnel traffic to your website.


It needs a header in the visible top section of the browser so as to be seen as soon as the page comes up. Try to use the HTML H1 tag in this header. Like any ad, be gripping, catch the attention of the viewer.


Keep the body of your ad to about that 200 words. Link your 'funnel page' to the page your advertising. If the content is good enough to gain the attention of viewers, submit it to the search engines as well.


Your objective is to get the most hits out of your 'funnel page'. We will make additions to our page that will differentiate it from a doorway page.


Banners are declining in effectiveness, but a finely tuned creation can still get great success. Use different banner exchanges for best results, and no more than 4 banners on your 'funnel page'.


The more banners you use, the better your results will be, but the harder it is to make your page aesthetically correct. Play with arrangements to make it work for you.


Point your banners to the page your advertising, likely the same page your 'funnel page' points to. Try to use banners that will let you open up another window, so not to lose your visitor to another site.


http://www.bcentral.com/services/bn/ http://www.v3exchange.com/ http://www.bannerexpose.com http://BannersGoMLM.com/cgi-bin/ref/index.cgi?dist=dsextonj


Using MLM banners gives more amplification to your advertising. If you can find and use them instead of the run of the mill banners, do so.


We will further amplify hits from our 'funnel page' with 'pop under' ads. These are preferred over 'pop up' ads as they are not as intrusive. Point the 'pop under' ad to the page you wish to advertise. Using an MLM 'pop under' gives more leverage than other 'pop unders'. Remember, this is about amplifying and focusing.


http://www.freehits2000.com/index.php?id=dsextonj


Some 'start page' programs don't like 'pop up' ads. Pay attention to this when setting up your 'start page' programs.


Like a funnel, your website is the focusing end, and your 'funnel page', banners, and 'pop under' ads funneling to your website. Every time someone uses their 'start page' program and your 'funnel page' is seen, your banners and 'pop under' are seen elsewhere and shown, amplifying your hits.


Other tools that work well with your 'funnel page' are text ad exchanges and rotators.


Text Ad Exchanges act like banners, but are link exchanges instead. Like the banner ad, funnel it to your website.


http://www.mlmads.com/index.cfm?id=dsextonj http://site.linkbuddies.com/lb/textex.php http://www.linbo.com/refer.cgi?id=1393 http://www.exchangeomatic.com/refer.cgi?id=967">


I haven't found a use for a rotator, but you may, and I don't want to leave this option out. If you use a rotator, you will add your 'funnel page' to the rotation, and have your 'start page' programs point to your rotator.


Your rotator will rotate your 'funnel page' with any other page you need seen... like another 'funnel page'!?! hmmm... I may have a use for that rotator.


http://www.ebizrotator.com/goto/DS3003.htm


When your done with your 'funnel page' you'll want to spend time with your 'start page' programs clicking through websites and advertising your 'funnel page'.


http://www.startblaze.com/cgi-bin/intro.cgi?57064 http://nomorehits.com/cgi-bin/redir.cgi?user=dsextonj http://www.clicksilo.com/referrals/info.asp?Agent=dsextonj http://www.viralvisitors.com/cgi-bin/index.cgi?flag=8962 http://www.hitpulse.com/cgi-bin/start/newuser.cgi?referer=dsextonj


Look at what you see with new eyes. There are always ways to squeeze the most out of free advertising. It's a matter of having an open mind and being creative.


Dale Sexton owns & operates 'PageCrafters.net', & publishes 'Small Business Tools magazine'. Both focus on tools & tips for small business. mailto:pagecrafters@pagecrafters.net Sign up for 'SBT magazine' at: http://pagecrafters.net/newsletter.html Need a 'Start Page' tool? Check out PageToolยฉ http://pagecrafters.net/pagetool.html

"Viral Publicity" and "Viral Marketing" are really just new buzz words for the oldest form of publicity in the world...


"Referral" or "Word of Mouth."


The Internet takes this ancient form of "buzz" and promotion and amplifies it with a global network of people connected digitally. "Word of mouth" now has an Internet version called "word of mouse" (word of computer mouse). With greatly increased speeds, people refer things to their friends and families spreading the word through the Internet and to the far-reaching corners of the world.


Many smart marketers and publicity people have learned to harness the power of viral publicity with Internet "Refer-A-Friend" promotional techniques and tools.


Examples of Viral "Refer-A-Friend" Promotions:


Viral "Refer-A-Friend" techniques can be used to promote just about anything under the sun.


For example, Audri Lanford conducted a giveaway contest at her new www.wz.com website where she gave away 4 Sony PS2's before Christmas as a website promotion. According to Audri, she gave people who had entered the Giveaway the opportunity to get additional entries and additional chances to win by telling a few of their friends on the Thank You page...


WZ.com Giveaway Promotion Thank You Page http://wz.com/ps2/indexw.html


On the Thank You page, every giveaway entrant received the following message: "Tell your friends about WZ.com, and get an additional entry for each friend you email." They are then given the opportunity to tell their friends about the giveaway at the "Tell-A-Friend" page...


WZ.com "Refer-A-Friend" Page http://wz.com/tellafriend/index.html


In return for the favor, they receive an additional chance to win for every friend they refer. This simple addition increased Tell-a-Friend results by 96 times (9600%)!, said Audri.


This is an amazing (and inexpensive) way to increase traffic and sales!


Another example of the "Refer-A-Friend" technique at work can be seen at Internet marketing guru Seth Godin's new IdeaVirus.com website.


"Unleashing The Ideavirus" by Seth Godin http://www.ideavirus.com/


"Unleashing The Ideavirus" is Seth Godin's excellent new book about viral marketing. Seth is promoting his hard copy book by offering the book in its entirety - FOR FREE! You can download the "eBook" version at his www.ideavirus.com website.


Why would Seth give it away for free?


Because offering something of high perceived value for free is an excellent way to promote something on the Internet. People are excited that they can get the complete book for free, so they naturally tell their friends. In fact, Seth Godin uses a viral "Refer-A-Friend" tool on this website as well...


IdeaVirus Send It

http://www.ideavirus.com/sendit.html


To see real-time data on how people are spreading the word with this viral "Refer-A-Friend' system, you can watch it spread at Seth's "Watch It Spread" page: http://ideavirus.gazooba.com/servlets/IVStatusReport2


This viral tool has helped Seth receive more than 100,000 downloads on website and more than 400,000 readers in just 30 days time. According to the website, IdeaVirus is "The Most Read Full-Length eBook Of All Time."


Yet another amazing example of viral marketing in action.


How To Use Viral "Refer-A-Friend" Promotions:


So how do you use this technique to leverage and increase your traffic, sales, and "word of mouse" publicity? It's simple, just "Tell-A-Friend" or "Refer-A-Friend" about everything! You can add Viral "Refer-A-Friend" forms to all of your...


> Articles

> Contests

> eBooks

> Freebies

> Giveaways

> Information

> Sweepstakes

> Thank you pages

> Etc.


Constantly think of ways that you can use a "Refer-A-Friend" pages to leverage each visitor into many more visitors (and sales).


Viral "Refer-A-Friend" tools are available for a wide range of needs and budgets.


For example:


BirdCast

http://bignosebird.com/carchive/birdcast.shtml


BigNoseBird.com offers an excellent "Refer-A-Friend" script for your website that is totally free called BirdCast. BirdCast will even log each referral so you can measure how often it is used. You may even want to have a programmer customize it to fit your own needs.


qbiquity.com

http://www.qbiquity.com/


qbiquity is a "relationship marketing company" that offers "Word of Mouth" solutions to increase online sales, boost site registrations, or extend your brand's reach. qbiquity is a solution for highly trafficked websites who want all the "bells an whistles" such as real-time tracking and convergence to other communications mediums like pagers, telephones, faxes, and direct mail.


qbiquity is considered a "high-end" solution and has a large price tag in the thousands of dollars per month. Consider online marketing guru Seth Godin's experiences with qbiquity which he used with tremenous success for this IdeaVirus book...


"When you send junk mail to 100 people, on average one person does what you ask. Using qbiquity, 50% of the people who get a recommendation from a friend visit my site, and almost everyone downloads the book. That's astonishing!", said Seth Godin.


It sure is.


Action Step:


All of the viral "Refer-A-Friend" programs that are available are based on the same simple concept. They use the power of referrals and "word of mouse" publicity to multiply how many people see your message. I suggest that you add "Refer-A-Friend" and other viral techniques into your marketing mix before someone refers your competition to this powerful marketing technique...


Matt Hockin - Intrapromote - http://www.intrapromote.com/ For more information, download our white paper: "The Proof Is In The Pass-Along - A Viral Marketing Tutorial" http://www.intrapromote.com/popups/popup_register_whitepaper.html

Everyone wants a free gift. The key here is offering something that has value for the customer. Aside from offering something free, you must have your landing page professionally written. A good landing page is much like a sales letter. While you may be looking for subscribers at first and not a hard sale, you should have a page that is good enough to entice your visitors to offer their email addresses.

Good landing pages have some key features:

1) Eye catching headline that grabs your visitor's attention instantly and compels them to read on. Many refer to this as the hook. You may find you have to test a few headlines to find out which one pulls in the most people.

2) Brief introduction. Tell your customer who you are and what you are offering them. Don't forget to list the benefits of what you have to offer. You can do this using a simple bulleted list.

3) An offer, whether you are offering a free product, newsletter or guide in exchange for an email address.

4) You shouldn't have any links on your opt-in page (except for links to your privacy policy and other disclaimers) so your visitor is not distracted and freely offers their information.

5) A reminder that your visitor is receiving something free, that there is no charge, no risk and nothing to lose (provided you offer something free as one of your tactics to build your list).

6) A privacy statement to assure your visitors you will keep their information personal and private. Many visitors will not enter their information unless they know their information will be kept private and confidential.

7) Include your handwritten signature, which again builds trust and a personal experience for your visitor. Make sure when you include your signature it is legible. Signatures that are not legible usually suggest the author has something to hide.

8) Make your free product offer look as professional as possible. Consider getting an eCover for it even if it is free, so your customers assume the free gift or product is worthwhile.

When you design a simple web page in this fashion, you have a very high possibility of transforming customers into subscribers. You may find up to 80% of visitors subscribe when you create a great landing page.

Summary There are many simple ways to build a list. You can build your list using subscriber leads, opt-in leads, survey leads and through affiliating. When building your list, you want to ensure your list is profitable. The best way to achieve this is by building trust and loyalty among your customers, and by fulfilling your customers needs.

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There are many different ways in which to generate traffic to your website but none more productive than being high up in the major search engine results pages. If you can gain a top spot on Google's first pages of search results for your chosen key phrases then you are pretty much guaranteed to get masses of hits to your web pages.

Clearly because ranking high in search engine results pages (SERPs) is so successful at driving hoards of traffic to your website then that is where you should be spending most of your time optimising your pages for maximum positioning in the results pages.

Google offer advice on how to optimize your pages and provide free keyword research tools so there is no excuse for performing badly, especially in a niche-market with little competition. With careful research it is possible to utilize free software (or trial software) to check your page optimization for specific keywords or key phrases. Building quality back-links from authority websites also plays a major part of your SEO. It is all about getting quality back-links rather than getting a maximum number of links from lower quality sites. It is perfectly feasible for your web page to get high rankings with fewer back-links than your nearest competitors if you focus on quality links.

So you have been using all of the above techniques to improve your web page rankings and you slowly start to see the results you have been looking for. Your pages are moving higher up the rankings for your keywords/key phrases and you are making progress. All of a sudden your page which had been doing well is not appearing in the results pages any more.

In a desperate bid to locate your web page you search through pages and pages of results, going through 30 to 40 pages without finding your web pages. Over night the Google fairies have been and erased you completely from their index. But hang on, your pages are still being indexed, your web pages are just not appearing in the search results anymore.

There is nothing quite as frustrating as being removed from the search engine results pages no matter where you were ranking beforehand. Because unless you take the necessary steps to rectify the cause you could remain out of the search engine results for up to 6 months. The impact this can have on your visitors, or lack of them, can have a detrimental effect on your bottom line. It is important that you limit the damage being done by correcting the situation which caused your pages to be removed from the SERP's as soon as possible. Unfortunately this requires that you are aware of or can quickly learn of the cause before you can correct it. If you are not sure why your pages have been removed then you're in trouble.

Everything you must do to promote a website where the main objective is to drive visitors to your web pages in order to fulfill an order so you can earn a living seems to go against everything the big search engine companies stand for. Their argument is that they want Internet users to enjoy their Internet experience without being hounded by sales pages (sometimes referred to as spam) from the latest affiliate information product. May be this is a little bit of "big brother" having too much control considering how the search engine companies make their money. Today's web pages are littered with sponsored advertising of all kinds and it is arguable as to how much added value adverts actually bring to a web page reader.

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Every business owner I consult with views a Google first page listing as the holy grail of online business marketing.

It's rare to discuss any business growth strategies without someone complaining they can't get their products & services on the first page on Google.

Google web page SEO secrets of listing on Google first page outlines strategies for the first page of Google. This Google website page first technology placement is achievable.

I consult for several different business across 42 different countries and I have noticed a definitive shift in conventional business marketing during the last three years.

Business owners are becoming more comfortable with internet business and e-commerce trading. I have noticed a sharp increase in the number of conventional businesses making the transition to an online presence.

And why not. E-commerce offers all businesses a tremendous opportunity for exponential business growth by tapping into additional complimentary revenue streams that they could not access in a conventional business.

One should think of search engines as contemporary dinosaurs, i.e. huge monsters who dominate the world of online marketing. In reality Google is the biggest meanest search engine in the land. This is why business owners and marketing specialists are keen to achieve a Google first page listing.

Google Web Page SEO Secrets Of Listing On Google First Page # 1 Natural Organic Listing

A first page of Google on the left side of the Google website page, is what is referred to as natural or organic listing.

Whenever customers search for a product or service on the Google submit page and land on the Google results page they are 4 to 6 times more likely to buy from a search engine organic listing than from a sponsored link or Pay Per Click listing.

In relation to first technology, the first page on Google is king. Some business consultants refer to this concept as pages Google.

Google Web Page SEO Secrets Of Listing On Google First Page # 2 Pay Per Click PPC

One of the quickest ways to get on the first page of Google is to invest in a pay per click marketing campaign to run on the Google website page.

In no time at all you can rise up the first page on Google by simply paying more than your competitors.

One of the best kept SEO secrets is that a new business can place higher on the PPC Google results page than a huge competitor who has been trading for many years. From a first technology perspective PPC advertising on the Google submit page offers many added value benefits for your online marketing campaign.

Google Web Page SEO Secrets Of Listing On Google First Page # 3 Search Engine Optimisation SEO

SEO on the Google website page is one of the best kept SEO secrets. Unfortunately many online marketing companies exploit what is known as first technology.

By this I mean many SEO specialists prefer to baffle conventional business owners with first technology black art terminology.

Some SEO marketing companies deliberately mislead non techie business owners by informing them they need a lead time of anything from 9 to 18 months to achieve a natural first page of google listing for your products or services.

In reality if you know a trust worthy SEO specialist he or she can get you a natural organic SEO listing on the first page on Google in a week and sometimes less.

Google Web Page SEO Secrets Of Listing On Google First Page # 4 Top 5 Listing

When business customers search via the Google submit page a top five listing on the Google results page demonstrates a sense of confidence in online buyers.

This is known in first technology parlance as positioning 'above the scroll on pages Google.' I am of course referring to a top 5 listing on the first page of Google for natural organic searches.

Google Web Page SEO Secrets Of Listing On Google First Page # 5 SEO Page Domination

If as already discussed, we know that online buyers are 4 to 6 times more likely to purchase products and services from a natural organic first page on Google. And we know that customers have more confidence in companies placing in natural search engine placement then it makes good business sense to try and dominate the organic rankings.

The very best way to dominate the search engine rankings is to employ the services of a professional business writer who is trained and skilled at writing proven successful articles about business products and/or services which have proven successful at dominating the search engine natural organic listings.

Online SEO business writers agree that any article which places 3 times in the top 10 positions on any search engine search page dominates the SEO page.

If this writer can gain high placement on pages Google then it is likely he or she will achieve similar high placement and domination on the other main search engines.

To view how a professional article can achieve SEO page domination cut and paste the following article title; Serious Organised Crime - Financial Scam By The British American Security Expert into Google MSN Bing, Yahoo, Ask or AOL and look at how many times the same article features on the first 3 pages of each search engine page.

As a matter of interest, when I just checked it out for myself, the same article actually placed in the 1st 2nd, 3rd, 4th, 5th, 6th, 7th, 8th, 9th, 10th, 11th, 12, 13th,14th, 15th, 16th, 17th, 18th, & 20th, 21st, 22nd, 23rd, 24th, 25th, 28th, 29th & 30th, place on page 1 to 3.

I think any SEO specialist would consider this as true SEO page domination. It is worth mentioning that very, very few SEO marketing companies can achieve true SEO page domination despite the fact that most will tell you they can.

It's a highly specialized marketing skill. Now if one places themselves in the mind-set of a prospective customer looking to buy products or services from the British American Security Expert for example, then he or she can only be seriously impressed at this SEO page domination.

It is worth mentioning that I am only advocating an ethical and legitimate method of dominating the organic rankings by virtue of specialized article writing and submission designed to appear multiple times on the Google results page.

Some SEO companies try to circumvent the search engine rankings by implementing unethical processes known in the SEO business as Black Hat techniques. Attempting to implement any Black Hat techniques will result all of the main search engines black listing your business.

It is exceptionally difficult to get your online business back on track once the search engines have black listed you.

Dr Mark D. Yates The International Business Guru & Growth Consultant grows businesses fast delivering exponential growth, increased turnover & profit margins. He delivers business support to small, medium & large businesses in 42 countries. To claim his FREE business case files e-mail him at drmarkdyates@aol.com.