There are many different ways in which to generate traffic to your website but none more productive than being high up in the major search engine results pages. If you can gain a top spot on Google's first pages of search results for your chosen key phrases then you are pretty much guaranteed to get masses of hits to your web pages.
Clearly because ranking high in search engine results pages (SERPs) is so successful at driving hoards of traffic to your website then that is where you should be spending most of your time optimising your pages for maximum positioning in the results pages.
Google offer advice on how to optimize your pages and provide free keyword research tools so there is no excuse for performing badly, especially in a niche-market with little competition. With careful research it is possible to utilize free software (or trial software) to check your page optimization for specific keywords or key phrases. Building quality back-links from authority websites also plays a major part of your SEO. It is all about getting quality back-links rather than getting a maximum number of links from lower quality sites. It is perfectly feasible for your web page to get high rankings with fewer back-links than your nearest competitors if you focus on quality links.
So you have been using all of the above techniques to improve your web page rankings and you slowly start to see the results you have been looking for. Your pages are moving higher up the rankings for your keywords/key phrases and you are making progress. All of a sudden your page which had been doing well is not appearing in the results pages any more.
In a desperate bid to locate your web page you search through pages and pages of results, going through 30 to 40 pages without finding your web pages. Over night the Google fairies have been and erased you completely from their index. But hang on, your pages are still being indexed, your web pages are just not appearing in the search results anymore.
There is nothing quite as frustrating as being removed from the search engine results pages no matter where you were ranking beforehand. Because unless you take the necessary steps to rectify the cause you could remain out of the search engine results for up to 6 months. The impact this can have on your visitors, or lack of them, can have a detrimental effect on your bottom line. It is important that you limit the damage being done by correcting the situation which caused your pages to be removed from the SERP's as soon as possible. Unfortunately this requires that you are aware of or can quickly learn of the cause before you can correct it. If you are not sure why your pages have been removed then you're in trouble.
Everything you must do to promote a website where the main objective is to drive visitors to your web pages in order to fulfill an order so you can earn a living seems to go against everything the big search engine companies stand for. Their argument is that they want Internet users to enjoy their Internet experience without being hounded by sales pages (sometimes referred to as spam) from the latest affiliate information product. May be this is a little bit of "big brother" having too much control considering how the search engine companies make their money. Today's web pages are littered with sponsored advertising of all kinds and it is arguable as to how much added value adverts actually bring to a web page reader.
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